Sexiest Theories and Psychologists

5 Sexiest Social Psych Theories:

1. Self-Handicapping (Berglas & Jones, 1978)-- This theory is the idea that people create real or imagined obstacles to their success in order to have an excuse for failure. Additionally, if they succeed despite the obstacles they made for themselves, they look even better. Thus, in the event of success or failure, they are covered. This theory is sexy because it is an interesting way that people feel better about themselves and about their accomplishments. I have seen it in action many, many times and have even used it myself before learning that it was an actual psychological principle.

2. Actor-Observer Effect (Jones & Nisbett, 1972)-- This is the theory that people attribute their own personal behavior to situational factors and others' behavior to personal factors. This is interesting because it is completely based on perception and salience--the behavior of others is more salient than their environment, so of course their behavior is due to their own personal traits, while our own behavior is (obviously) due to the environment, because that is what we perceive and what affects us the most. It is interesting that we interpret the behavior of others differently than we interpret our own behavior, which sometimes leads us to interpret others incorrectly

3. Deindividuation (Zimbardo, 1969)-- The idea that we lose our inhibitions and feelings of constraint against deviant behavior when we feel that we cannot be identified is very interesting. It illustrates the constraints that we normally feel in our behavior such that we do not want to be viewed in a negative light. But, when we can't be identified and our deviant behavior does not reflect on us personally, we let loose and do things we would not normally do, regardless of the consequences.

4. Facial Feedback Hypothesis (Laird, 1974)-- This theory states that we can change our mood just by changing our facial expressions. That is, if you smile, you will become happier; if you frown, you will become more depressed. The fact that we can change our emotions by just altering our expressions is so interesting. It is also very useful to know that if you are in a bad mood, just smile! You will become happier :)

5. Spotlight Effect (Gilovich, 2000)-- This is the idea that people think the spotlight shines on them more than it actually does--that people notice little things about them more than they truly do. The Spotlight Effect illustrates how self-focused people truly are. We are constantly fixated on ourselves and we think that everyone else is too. It is actually quite a relief to know that people don't notice those little things (that zit or that food stain from lunch) that we are self-conscious about. However, that also means that they do not notice our successes as much as we think they should either. It is a trade off between the good and the bad.

5 Sexiest Social Psychologists:

1. Zimbardo-- I learned about the Stanford prison study in my high school Intro to Psych course, and I have been fascinated with it ever since. The fact that Zimbardo thought the whole thing up and created such a realistic scenario to illustrate such interesting concepts makes him a truly great researcher. Plus, his cheesiness made the prison study video so much more entertaining. He came up with studies that were so different and interesting, like the Grasshopper study, that Social Psychology is fun to learn about.

2. Zajonc-- Social Facilitation is such an interesting theory, and the psychologist that realized the effect that groups of people have on performance is someone who has made a huge contribution to the field of Social Psychology. Plus, anyone that uses cockroaches for scientific studies has to be an interesting guy.

3. Bem-- Self-Perception is such interesting contributions to the field of social psychology. It illustrates a great deal about how individuals interpret themselves based on their own behavior, which is a large part of the self-perception aspect of the field. Bem's theories were important additions to the field that influenced later studies and theories.

4. Milgram-- He conducted one of the most famous studies in Social Psychology, which is also one of the most interesting in the history of the field. He was able to conduct this study before research was regulated for ethicality. His study is sexy because it would not be allowed to be conducted today due to its lack of ethics. Despite the questionable morals involved, it was so effective in measuring what he was trying to measure and so revealing in terms of its results.

5. Festinger-- Cognitive Dissonance and Social Comparison are some of the sexiest, most interesting theories in Social Psychology. They illustrate quite a bit about how people interpret their own ideas and behavior and are important to the development of other theories in Social Psychology. Festinger contributed so much about self-perception and ideas to the field of psychology and was a large influence on later work.

Friend or Foe?

While reading about the Prisoner's Dilemma, I was reminded of a game show I used to watch called Friend or Foe. First, let me define the Prisoner's Dilemma . It is when a person must decide whether to act cooperatively or competitively with someone else. The best outcome is when both parties act cooperatively--they both end up with moderate success. However, if one person decides to be competitive while the other person is cooperative, the competitive person gets all the reward while the cooperative person is completely screwed out of anything. Thus, it is most beneficial for the one person to be competitive if the other is cooperative. However, if both people decide to be competitive, then they both suffer the consequences and are worse off than they would have been in any other situation. Thus, the parties have to be careful if they decide to be competitive--they could lose it all (Flood, 1952; Dresher, 1961).

For a couple of years, I used to be hooked to the Game Show Network. I would watch game shows for hours. It didn't really matter which ones they were or even if they were new ones--I just liked watching the competition and playing along at home, I guess. There was this show that came on every so often called Friend or Foe that is a perfect example of the Prisoner's Dilemma. The game had a few sets of partners who competed against each other to end up in the final round. The partners won money throughout the show, and in the final round, the winning partners ended up putting the Prisoner's Dilemma into practice with their money on the line. Both people decided to either cooperate or compete with their partner, and if they both cooperated they split the money. However, if one person competed while the other cooperated, the competitive one took all the money. Finally, if they both competed, they lost all of their money. This fascinated me as a kid, and I had no idea that they got it from a social psychological principle that applies to other situations as well.

Dresher, M. (1961). The Mathematics of Games of Strategy: Theory and Applications Prentice-Hall, Englewood Cliffs, NJ

Flood, M.M. (1952). Some experimental games. Research memorandum RM-789. RAND Corporation, Santa Monica, CA.

Demonstrate-A-Concept Blog

Compliance techniques are often used by salesmen in order to sell their products. They are tricky ways of getting people to do things they wouldn't otherwise have done. Compliance is when a person changes his or her behavior and agrees to do something as a result of another person's request. That is, when a person directly asks someone else--whether it be a friend, family member, or stranger--to do something for them, they attempt to get the other person to comply and carry out their request, sometimes using the following methods.

One compliance technique, often used by salesmen, is called the Foot-in-the-Door Technique. This is the idea that people are more likely to agree to a large request if they had previously agreed to a smaller one. When using this technique, the requester will present the unsuspecting victim with a small request--something that would be simple to complete--in order to set the stage for a much larger request, which they are more likely to agree to simply because they already did the first one (Fraser & Freedman 1966). This could be due to Self-Perception, in which people determine their true feelings by watching their own behavior. That is, if people see themselves agree to the first request, they determine that they must be open to the requester and therefore are more amenable to the second, larger request, if only to be consistent in their behavior (Burger, 1999).

The video I posted to demonstrate the Foot-in-the-Door Technique stars my friend Amber, whom I asked to get a drink for me, which was a small request because she was getting up to get a drink anyway. However, I then asked her to get me a cup after she came back with my drink. This was a larger request because she had already sat back down and gotten settled in, so it was more of a sacrifice for her to get up the second time than the first time. However, because she had already done the first favor for me, she completed the second one as well in order to ensure her behavior was consistent. Perhaps she observed herself getting me a drink and determined that was a common favor that she didn't mind doing for her friend. Because of this, maybe she did not mind doing a second favor, simply because she had done the first one already and maybe she therefore enjoyed doing favors for people.

Another compliance technique is called the Door-in-the-Face Technique, which involves an unreasonably large request followed by the true request that was really wanted in the first place (Cialdini et. al., 1975). That is, first the requester asks something really big of someone, and when the other person refuses, he/she then asks for something smaller in hopes that the other person will be more open to the second request, as it is smaller in comparison to the large one (a theory called "perceptual contrast"). Another explanation for why this technique works is because of "reciprocal concessions", which is related to the reciprocity norm--that you should pay back someone if they've done something for you (Gouldner, 1960). That is, the requester made the concession of backing down from the large request to a smaller one, so the other person feels that they should return the concession by complying to the second request. The person may also feel guilty for not agreeing to the first request, prompting them to complete the second one to make up for their first rejection (O'Keefe & Figge, 1997).

The second video, featuring my roommate Lori, illustrates the Door-in-the-Face Technique. In the video, I ask her to make me a sandwich (something that would be too much trouble for her to do when I can do it myself), and when she says no, I ask her to get a drink for me instead. She feels bad about rejecting my first request, so she figures the least she can do is get me a drink, because that's an easy thing for her to do.

As you can see, compliance techniques are very effective, whether you are trying to sell a product or simply get something to drink.

Gouldner, A. W. (1969). The norm of reciprocity: A preliminary statement. American Sociological Review, 25, 161-178.

O'Keefe, D. J., & Figge, M. (1997). A Guilt-Based Explanation of the Door-in-the-Face Influence Strategy. Human Communication Research, 24:1, 64-81.

Burger, J. M. (1999). The foot-in-the-door compliance procedure: A multiple-process analysis and review. Personality and Social Psychology Review, 3, 303-325

Freedman, J.L., & Fraser, S.C. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195 - 202.

Cialdini, R. B., Vincent, J. E., Lewis, S. K., Catalan, J., Wheeler, D., & Darby, B. L. (1975). Reciprocal concessions procedure for inducing compliance: The door-in-the-face technique. Journal of Personality and Social Psychology, 64, 206-215.

Tricks of the Sketchy Magazine Trade

Salespeople are the masters of social psychology tricks for compliance. They take advantage of these in order to get people to buy their products, which I have witnessed far too many times. Living in the apartments at SU, I have had magazine salesmen (who are far too grungy and sketchy looking to trust) knock on my door to sell me subscriptions.They are confident, friendly and first start up a conversation with whoever answers the door, which leads them to the Foot-in-the-Door Technique (which they take literally!). This technique involves the salesperson first requesting something small of the customer in order to set the stage for a much larger request that he asks later. If the person agrees to the first request, he/she is much more likely to agree to the second, larger one (Cialdini, 2007). This may be due to self-perception--that is, if we see ourselves complying to the smaller request, we realize that we must be open to the salesperson and therefore continue to comply to be consistent.

To apply this back to the magazine salesmen, they first ask to be invited in (or invite themselves in!) in the hopes that, by letting them in, the customer will be receptive to his larger request of buying a magazine subscription. After all, they already let him in, and why would they have done that if they were not interested? Even if they were not intending to buy a magazine, the potential buyers may rationalize the fact that they let a strange, sketchy person into their apartment by thinking to themselves that they might actually be interested in subscribing to a magazine.

The salesmen also use the That's Not All Technique, for which he makes a large request (a high-priced magazine, for example), and then decreases its apparent size by throwing in a bonus or reducing the price, thus making it more appealing to the buyer because they would be getting a deal (Burger, 1986). Thus, in order to sell magazines, they show the buyer a list of all the different magazines he/she could subscribe to, most of which have inflated prices listed. Then, before the buyer can say no, the salesman offers a lower price for a magazine that the buyer is interested in, or else he offers to include an extra one for a low price. These salesmen use all the social psychology tricks in the book, never taking no for an answer and never backing down until the customer finally kicks them out.

Cialdini, R. B. (2007). Influence: The psychology of persuasion. New York: HarperCollins.

Burger, J. M. (1986). Increasing compliance by improving the deal: The that's-not-all technique. Journal of Personality and Social Psychology, 51, 277-283.

Austin or Boston?

I have had to make many difficult decisions in my life, including deciding where to go to college. This decision-making process involved cognitive dissonance, or the idea that when our behaviors and our beliefs are inconsistent, we feel uncomfortable and are driven to reduce the dissonance, usually by changing our beliefs (Festinger, 1957). This theory applies to making decisions because people try to reduce any dissonance they feel about the choice they made, especially when the alternatives were equally attractive. That is, they tend to overemphasize the positives about their choice and the negatives about their non-choice in order to reduce any tension or anxiety they feel about their decision. People want to make themselves feel confident that their choice was the right one and eliminate any dissonance between their choice and their feelings about it (Brehm, 1956).

This cognitive dissonance that leads people to justify difficult decisions definitely applies to my college decision-making process. My first choice was Dartmouth, because it was such a great school and I could have played on their golf team. The golf coach pretty much told me that he could get me in, but apparently he didn't pull the right strings and I got rejected. However, I realized afterward that I didn't like the school itself any more than any other school--it was just because it was Dartmouth, such a prestigious school, that I decided I wanted to go there. I actually convinced myself afterward that I wouldn't have liked it anyway because it is out in the middle of nowhere in New Hampshire, and I would be bored and freezing the whole time.

After my rejection to Dartmouth, I was deciding between Southwestern and Boston University. I went to visit BU and I looooved the city. I love being in cities in general, and Boston was an especially great one. On the other hand, Southwestern was such a great choice because it was closer to home, smaller, and liberal arts--a great fit for me. I had such a hard time deciding--both choices had such great things about them that attracted me. I thought about it until I absolutely had to decide. I ultimately chose Southwestern (obviously) because I thought it was the safe choice--close to home and small, which was perfect for my first time away from home. When I think back on it, I think I made the right choice. I think about the positives of Southwestern--I have made great friends here and am involved in great organizations that I couldn't have otherwise been a part of, and I love the small school atmosphere. On the other hand, if I had chosen BU, I wouldn't have been able to go home as often and it would have been hard to move my stuff back and forth. And I can always move to the city after graduation!


Brehm, J.W. (1956). Post-decision changes in desirability of alternatives. Journal of Abnormal and Social Psychology, 52, 384-389.

Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.

Psychological Resistance and Telemarketers

A few years ago, I received a phone call that perfectly illustrated a "sneak attack" argument that attempts to combat psychological resistance. This theory is the idea that, when people are forewarned about a speaker trying to persuade them or change their minds, they tend to react against such threats to their freedom of choice by asserting themselves (Brehm, 1981). We often take this theory to the extreme, moving our attitudes in the opposite direction than those of the speaker, even if the speaker's arguments are in line with our own! "Sneak attacks" are utilized in some advertisements. That is, if we know at the beginning of an ad what product is being sold and how the advertisers are trying to persuade us to buy the product, we often make up our minds about it and tune it out immediately. Therefore, many companies utilize a strategy that prevents the audience from knowing that they are seeing an advertisement so that they actually listen to arguments, and then they spring the actual product on them unexpectedly.

As anybody who has ever received an obnoxious telemarketing call knows, we often try to get off the phone with the salesperson as soon as possible, even if that requires hanging up on them (if it is a machine). I got a telemarketing call a couple of years ago that was specifically recorded to avoid this customer rejection and psychological resistance that goes along with it. When I picked up the phone, I heard a man's voice on the other end of the line. He started playing on my sympathies, talking about how he had lost his job and how he started a new company and how I should really try it to help support his new life. Of course, I couldn't interrupt the man during his sob story--the least I could do was listen to what he had to say after all he had been through. He had a lot to say...it was a full ten minutes before "he" said something to reveal he was actually a recording and that they were really trying to sell me a product!

Of course, I was so mad that I had wasted ten minutes of my life that I immediately hung up the phone, after which I realized that the company's scheme was, although deceptive, very clever. They pulled a great "sneak attack", avoiding the pitfalls of psychological resistance by not revealing their true purpose until they had already made persuasion attempts to get the listener to buy the product.

Brehm, S. S., & Brehm, J. W. (1981). Psychological Reactance: A Theory of Freedom and Control. San Diego, CA: Academic Press.

Dr. G's lecture, March 8, 2010

Participant Observer Blog-IAT

Stereotypes are a negative aspect of group relations that often result in harmful beliefs about other people. They are beliefs that associate an entire group of people with certain traits. These traits can be positive or negative, but they often affect the ways in which we interact with the people they are associated with. Sorting people into groups is an automatic process that we, as perceivers, participate in every day. Doing so and having stereotypes available about groups saves us time and effort by allowing us to use people's group memberships to make inferences about them. However, we often underestimate the differences between people in another group, leading us to apply sometimes negative connotations to a group as a whole and therefore behave as such.

The Implicit Associations Test (IAT), developed by Greenwald et al. (1998), explores unconscious stereotypes that we hold without even realizing when they are activated or how they affect our behavior (Bargh, 1997). That is, there are implicit association and stereotypes that are activated automatically, even in those who claim to not be prejudiced. The IAT measures these implicit stereotypes for many factors, such as race, sexual orientation, weight, and political affiliation. It does so by presenting positive and negative words as well as stimuli associated with the factors to be measured, and associating the stimuli in various ways. For instance, during the IAT test on race, positive words are first grouped with pictures of European-American people, and negative words are grouped with African-American people. Then, the groups are reversed (European-Americans are associated with negative words and African-Americans are associated with positive words). The test taker has to press a certain key when a stimuli from one group is presented and press a different key when a stimuli from the other group is presented. The IAT determines the user's implicit associations by measuring how quickly he or she responds to stimuli based on how they are grouped. That is, a person who may prefer European-Americans to African-Americans may be faster at associating European-American stimuli with positive words and African-Americans with negative words, and pressing the corresponding keys, than vice versa.

I personally did the Race and Sexual Orientations IATs because I thought race in particular would be interesting after reading about racism in our last chapter. The test results on the race IAT were actually the opposite of what I expected, while the results of the sexual orientation IAT were just what I predicted. I think the results may have been different than I had expected for the race test because of the order the stimuli were presented in. That is, the second groupings presented may have been affected by the fact that I had already associated the races presented with the opposite word categories. This may have also affected the sexual orientation test that I took.

I think that the IAT is showing my "true" attitude. That is, the associations that I am not even aware that I have are brought to light by the fact that it is easier for me to associate certain groups with either positive or negative words, indicating my inherent preference for one group over the other. The IAT made me think about preferences very differently. That is, it made me realize that we have inherent preferences that we ourselves are not even aware of. These can affect our behavior and attitudes about others, which is why it is important that we are aware of our preferences so that we can try to address and even change them to create more positive group relations.

I went back and retook the sexual orientation IAT to analyze how the results changed if I were to alter my responses. I decided to make quick responses when positive words were associated with straight people and delayed responses when negative words were associated with gay people. This is to test the theory that we are quicker to associate positive ideas than negative ideas with things we like. The results were consistent with this theory, stating that I had a strong preference for straight people over gay people. This, along with my true results, indicates that the IAT is a strong indicator of our implicit stereotypes.

Bargh, J. A. (1997). The automaticity of everyday life. In R. S. Wyer, Jr. (Ed.), The automaticity of everyday life: Advances in social cognition (Vol. 10, pp. 1-61). Mahwah, NJ: Erlbaum.

Implicit Association Test. (2010, March 4). Retrieved from Project Implicit website: https:// implicit.harvard.edu/implicit/demo/takeatest.html

Playing Up to Par (Or Not)

When we were talking about Self-Handicapping in class, I was reminded of an old teammate of mine from my high school golf team. She constantly used the Self-Handicapping strategy, which is the idea that people take actions to handicap their own performance, allowing them to have a built-in excuse for their failures and making them look really good in the unlikely event of success (Berglas & Jones, 1978). There are two kinds of Self-Handicapping--"feigned", which is an abstract, imagined excuse for failure (e.g.-falsely claiming to not have studied for a test), and "Behavioral", which are the actual obstacles that people put in their own way that they can use as an excuse (e.g.-drinking the night before a test).

OK, back to my old teammate. We'll call her "Ashley". Ashley was a decent golfer...she was never the best, but she could definitely play well enough to beat a lot of our competitors. But, if you ask her, she never played to her full potential in high school--not even once! She was constantly complaining about either being sick or having back problems (or both). I don't think there was one tournament when she did not have something "wrong" with her that impacted her golf game. To make matters worse, she had one of those Dads who lives vicariously through his kids, so he always completely bought her excuses and egged her on. Thanks to her Dad's encouragement, she sincerely believed that she could play Varsity Golf at UT (which you have to be amazing to be able to do). She ended up playing at a junior college, but I am sure she would be at UT if she hadn't been sick all the time ;) It was a team joke that nobody should ask her how she is doing unless they have a couple hours to spare, because Ashley will take anyone who asks through all of her illnesses and back problems that impede on her golf game. If only she could get her back fixed, I am sure we would have the next Michelle Wie on our hands.............

Berglas, S., & Jones, E. E. (1978). Drug choice as a self-handicapping strategy in response to noncontingent success. Journal of Personality and Social Psychology, 36, 405-417.

A Pirate's Life for Me

I have always been a movie buff. I love pretty much any type of movie and am willing to see almost anything. There are also certain movies that I absolutely love and watch over and over again. When movies such as these come out in series, I absolutely HAVE TO go to the midnight premieres, which are actually a lot of fun. Pirates of the Caribbean is one such series. I went to the midnight premiere of the 2nd movie (Dead Man's Chest) with some friends and, being the dorks that we were, we actually dressed up as pirates.

I went all out with the full pirate costume--fake gold jewelry, bandana, vest...you get the picture. It was so much fun dressing up and going with my friends (who were also dressed up), but once we actually got to the theater, I started to realize that I kind of looked like an idiot, or at least like a fan that was a little too obsessed...I felt like we were a little overdressed. Most people dressed up to some extent (with bandanas and jewelry), but there was a smaller number of people dressed up as full pirates like we were. Even though everyone knew it was the night of the premiere and there were so many other people dressed up, as soon as I walked into the theater, I felt so self-conscious, as if everyone were staring at just me and not my friends or the countless other people who wore pirate gear. I even felt weird going to buy popcorn and talking to the people working, when they obviously knew why I was dressed up.

My feeling of conspicuousness in the sea of pirates (pun intended) demonstrates the Spotlight Effect (Gilovich, Medvec, & Savitsky, 2000). This is the idea that we believe that the social "spotlight" shines on us more than it actually does. That is, we think people notice us more than they actually do, especially when we feel awkward or self-conscious. Once I sat in the theater and got over the Spotlight Effect of my pirate costume, I managed to have a great time and enjoy the movie. I finally realized that I was not as noticeable as I thought because there were so many other pirate costumes that night. However, if I were the only one dressed up, that might have been a different story...

Gilovich, T., Medvec, V. H., & Savitsky, K. (2000). The spotlight effect in social judgment: An egocentric bias in estimates of the salience of one’s own actions and appearance. Journal of Personality and Social Psychology, 78, 211-222.

Break-Up Blues

One of my really good friends here at SU, "Amanda", had a high school sweetheart that she had been dating for five whole years. They spent so much time together and they seemed like the perfect couple, to the extent that everyone thought they were eventually going to get married. That is why it was a HUGE surprise when I found out yesterday that he had left Amanda for another girl. Needless to say, all of her friends, especially me, were shocked. Someone even sent her his "condolences", as if someone had died!

Today, I was watching TV with Amanda, who was still pretty shaken up. Much to her dismay, a commercial came on that showed a woman crying and saying that her boyfriend had left her. Ordinarily, we would not have even noticed this commercial, because it was pretty goofy and inconsequential. But, Amanda was primed to notice the commercial because it was related to everything that had been on her mind for the past 24 hours, and she therefore became even more upset. That is, she noticed the commercial because recently acquired information or circumstances tend to come to mind easily and influence the interpretation of new information (Higgins et al., 1977). She told me that, even within just that one day, there had been so many things that reminded her of her ex-boyfriend--she had heard the song that was his ringtone, as well as another song that they both liked, and then this commercial came on that reminded her of the situation all over again. The breakup with her boyfriend was constantly on her mind, so she was more easily reminded of it by things in her environment than she normally would be.

Amanda also fell victim to the primacy effect--the tendency for information presented early in a sequence to have more impact on impressions than information presented later (Asch, 1946). Amanda is a very driven, intelligent person who hopes to be a professor. She is even a Brown scholar at SU, which tells you just how smart she is. When she first met her ex-boyfriend in high school, he was intelligent and fairly motivated as well. They had similar ambitions in life and she saw him as an intellectual equal. However, I did not find out until after they broke up that he had actually gotten kicked out of UT earlier this semester because his grades were too low. She said all he does with his time is play video games and intramural sports. She never mentioned this while they were dating, perhaps because she was able to overlook his recent laziness in favor of his earlier ambition. That is, because her first impressions of him were so positive, she "tuned out" his later behavior, only seeing the motivated person she first started dating five years ago. It was only after they broke up that she was able to see him clearly.

Higgins, E.T., Rholes, W.S., & Jones, C.R. (1977). Category Accessibility and Impression Formation. Journal of Experimental Social Psychology, 13, 141-154.

Asch, S. E. (1946) Forming impressions of personality, Journal of Abnormal and Social Psychology, 41, 258-290

Troubling Tales of Tiger

I have been playing golf for the last eight years or so. It has been a big part of my life since high school, and I love being on the SU Varsity team. I don't actually watch much pro golf--I'll be the first to admit that the sport is pretty boring--but Tiger Woods has always been my favorite golfer. He is so talented and he seemed like such a good person from the beginning. In interviews and TV appearances, he was always so nice--he had a friendly personality and he always donated to charity. His warm Central Traits (Allport, 1955) or characteristics that have a powerful influence on impressions, led me to really like him. I just assumed that he was a good person all-around due to the Implicit Personality Theory (Bruner & Tagiuri, 1954). That is the idea that a person's traits are linked--if we know that a person has one trait, we infer that he or she has related traits as well. Thus, the fact that Tiger was so nice caused me (and probably every other golf fan) to assume that he had high moral standards and was a role model for young people. Apparently everyone in America falsely fell victim to the Implicit Personality Theory.

When I was home for Thanksgiving break, a breaking news story came on TV saying that Tiger Woods was involved in a car accident outside of his house. Being the fan that I was, I was shocked that something so awful could happen to my favorite golfer and I hoped that he was all right. I realized at the time that the circumstances were pretty strange--he crashed at the end of his driveway in the wee hours of the morning. But I pushed the sketchiness of the situation aside and just hoped for his recovery.

When I arrived back at school after the break, one of my teammates--a fellow Tiger fan--told me about reports that he was having extramarital affairs (not just one, but nine!). I refused to believe such blasphemy! There was no way that Tiger, the moral center of golf, could do anything remotely questionable. Despite my friend's "proof" (who would have ever thought US Weekly could be considered a legitimate source for factual information?), I displayed Belief Perseverance, maintaining my beliefs that Tiger was a good person despite reports to the contrary (Ross, Lepper, & Hubbard, 1975). I brushed continuous reports of Tiger's affairs as mere tabloid fodder. I did not truly believe that he committed this infidelity until he himself confirmed it. Once the truth was revealed, though, he lost millions of fans, including me. I will forever be disappointed in Tiger, no matter what he does in the future. This is an example of the Trait Negativity Bias, when negative information holds more weight than positive information (Rozin & Royzman, 2001; Skowronski & Carlston, 1989). This negative occurrence will forever mar the reputation of Tiger Woods, no matter how many tournaments he wins.

Allport, Gordon: Becoming: Basic Considerations for a Psychology of Personality; New Haven, Yale University Press, 1955.

Bruner, J. and Tagiuri, R. (1954). Person Perception. In G. Lindzey (ed.), Handbook of Social Psychology (Volume 2), Reading, MA: Addison Wesley

Rozin, P., & Royzman, E. B. (2001). Negativity bias, negativity dominance, and contagion. Personality and Social Psychology Review, 5(4), 296-320.

Ross, L., Lepper, M., & Hubbard, M. (1975). Perseverance in self-perception and social perception: Biased attributional processes in the debriefing paradigm. Journal of Personality and Social Psychology, 32, 880-892.

Skowronski, J. J., & Carlston, D. E. (1989). Negativity and extremity biases in impression formation: A review of explanations.Psychological Bulletin, 105(1), 131-142.

Welcome!

Welcome to my blog! A little bit about me:

My name is Kristen and I am a senior at Southwestern University. I can't wait to graduate in May! I am in the process of applying for jobs, so hopefully one of them will work out. I am excited about our social psychology class because I think this aspect of psychology is definitely the most interesting. I hope you enjoy reading my blog!